ICON Wipton

Exclusive, singular and boutique hotel in Madrid


An stylish boutique hotel

You are not in a hotel. You are in ICON Wipton

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We are your boutique hotel, ideal for getaways, in the heart of Madrid, with the highest quality and exclusive design in all its rooms.Located in the best area of ​​the Salamanca district, the careful interior design of ICON Wipton will captivate you in its rooms with balcony, in its Junior Suite or in its triple rooms. Enjoy lunch or dinner at The Captain and have breakfast at the hotel with Ultramarinos Quintín.

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ICON Wipton

Discover your boutique and exclusive hotel in Madrid

Luxury in the Salamanca neighborhood with a masculine style · Personalized attention · Pet friendly · Amazónico & Ultramarinos Quintín · Eventier · The fashionable street in Madrid

Why is ICON Wipton in Madrid special?

Embark upon the distinguished atmosphere of ICON Wipton, an authentic 4-star boutique hotel that redefines the travel experience in Madrid. Nestled in the heart of the exclusive Salamanca district and adjacent to the Amazónico Restaurant, on the prestigious Jorge Juan street, this unique hotel welcomes you with open arms. At ICON Wipton, you are the unquestionable protagonist of a unique narrative. Relax and unwind in our elegant suites and spacious family rooms, thoughtfully designed for your comfort. Indulge in an exceptional breakfast at Ultramarinos Quintin, an original corner that reflects our unparalleled style. With exceptional personalized attention, immerse yourself in the true essence of the city through culinary honesty at The Captain Club All Access Club restaurant, offering an unparalleled gastronomic experience available throughout the day. Formerly known as Petit Palace Art Gallery, ICON Wipton invites you to explore a new dimension of exclusivity in vibrant Madrid, amidst luxury boutiques and gourmet restaurants. Will you join the select club of nonconformist travelers?

What are the main places of interest located around the Hotel ICON Wipton?

Located on the prestigious Jorge Juan street, adjacent to the iconic avenues of Serrano and Velázquez, the Hotel ICON Wipton makes it effortless to explore cultural wonders such as the majestic Paseo del Prado, the illustrious National Library of Spain, the National Archaeological Museum, the imposing Palace of the Marquis of Salamanca, as well as El Buen Retiro Park. The park embodies the artistic spirit and beauty of this essential metropolis with its magnificent Estanque Grande, the Municipal Canoeing School, the Palaces of Velázquez and Glass, the iconic statue of El Ángel Caído, and the evocative waterwheel. La Huerta del Francés and the Galápagos Fountain reflect the history and sophistication of Madrid, while the Hermitage of San Pelayo and San Isidoro, the Bosque del Recuerdo, and the Puppet Theater capture part of the cultural essence. For shopping enthusiasts, the most exclusive shopping district in Madrid, the distinguished Salamanca District, dazzles with its boutiques and luxury establishments such as Beni Room, Ekseption, Designer Exchange, LOEWE, Liu Jo, Versace, Prada, Saint Laurent, Louis Vuitton, Dior, and Cartier, among other offerings. Additionally, gourmets will delight in the wide variety of excellent restaurants and bars near the hotel, including the renowned Amazónico restaurant, Ultramarinos Quintín, La Máquina Jorge Juan, El Paraguas, Los Montes de Galicia, La Bien Aparecida, and, of course, The Captain Club All Access Club.

What are the most prominent services at ICON Wipton?

At ICON Wipton, you will experience the pinnacle of hospitality and attention, making it a perfect haven for an unparalleled immersion into the urban life of Madrid. In addition to its proximity to points of interest on streets like Jorge Juan, Serrano, and Velázquez, the hotel offers a wide range of services and facilities, such as free Wi-Fi, a healthy breakfast, flexible check-out times, personalized service, complimentary bicycles, and the option for public and private parking. Moreover, it is a pet-friendly hotel, allowing you to enjoy the company of your furry friends with amenities like beds, water bowls, and other additional services. Some of the attributes our travelers value include the option to dine at Ultramarinos Quintín, which boasts a gourmet products store, and The Captain Club All Access Club, as well as the Lobby Lounge, a space to relax and savor a drink. With the charm of this renovated mansion dating back to the late 19th century, ICON Wipton has an unmistakably masculine touch and surprising details such as an elevator protected by the Heritage Department of the Community of Madrid and the preservation of the façade, stained glass windows, and some parts of the interior of the mansion.

What pet friendly services does the ICON Wipton offer for travelers with pets?

Undoubtedly, ICON Wipton distinguishes itself through its warm reception of pets such as dogs and cats. We extend to you a cozy pet bed, a water bowl, and premium quality pet food. The hotel's location is an ideal haven for both dogs and cats to partake in unforgettable experiences within the heart of the Spanish capital. A mere 500 meters away, the majestic El Retiro Park unfurls from Jorge Juan street, providing an unparalleled backdrop for exploring the Fisherman's Cottage, the Crystal Palace, the enigmatic Retiro Waterfall, or the iconic Grand Pond, among other captivating landmarks. Additionally, we offer you the opportunity to indulge in a day of shopping along the exclusive streets of Serrano, Goya, and Velázquez, in the delightful company of your furry friend. We also recommend visiting El Perro y La Galleta restaurant, a dog-friendly restaurant where well-behaved dogs are always warmly received. By the way, we would like to inform you that when booking directly through our official website, no additional fee is applied for your pet's stay at ICON Wipton. However, if you choose to make your reservation through other means, a fee of €25 will be levied for your loyal companion's accommodation. For a more comprehensive understanding for your furry friend, please do not hesitate to get in touch with us. We are at your service, ready to provide all the information you may require.

What dining options does ICON Wipton offer?

ICON Wipton is nestled in a vibrant area, a paradise for food enthusiasts. Here, you're surrounded by some of Madrid's most captivating dining establishments. Take Amazónico, for instance, a culinary marvel that seamlessly blends Asian, Mediterranean, and Brazilian cuisines, all with an Amazonian theme, live jazz, and a variety of ambiences. What's more, you have an array of options at your fingertips, including Allegra, Hueso, Can Chan Chán, Pagus, Ultramarinos Quintín, La Máquina Jorge Juan, El Paraguas, Los Montes de Galicia, La Bien Aparecida... and the list goes on. Within the hotel, you'll discover The Captain Club All Access Club, an intimate space known for its exquisite steak cuts and a Sunday brunch service from 12:00 to 15:00 hours. Our breakfast room will pleasantly surprise you with its warmth and inviting atmosphere, making it the perfect place to kickstart your day with a healthy breakfast, catering to travelers of all tastes. Additionally, we offer the convenience of in-room breakfast service

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More than a hotel


Our rooms

Double Room

ICON Wipton

Superior Double Room with Balcony

ICON Wipton

Triple Room

ICON Wipton

Family Room

ICON Wipton

Junior Suite

ICON Wipton

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  • Bicycle rental

  • Parking

  • Rooms/Facilities for Disabled Guests

  • Ticket service

  • Pets

  • Bar

  • Dry cleaning

  • Tourist information

  • Piped music

    In shared areas

  • Transfer

  • Buffet breakfast

    Start the day right

  • Cot

    Without extra charge

  • Elevator

  • Family

    Ideal for family trips

  • Non-smoking rooms

  • Baby cart

  • Pay with your card

    Mastercard and Visa

  • Internet

  • Air Conditioning & Heating

    Cold or hot depending on the season

  • Room service

  • Restaurant

  • 24-Hour front desk

  • Luggage storage

  • All Public and Private spaces are non-smoking

Some of the services have an extra charge

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Loyalty program

The Tripster Club

Join the Tripster loyalty programme to benefit from advantages, promotions and much more for being a member of the club. Just for joining you will get up to 15% discount.

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