ICON Embassy

The only hotel on Serrano Street


An stylish boutique hotel

ICON Embassy, on the Golden Mile.

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As soon as you enter our hotel in Serrano, you will have the feeling that the most magical things can happen here ,ICON Embassy radiates the charm and distinction of unique hotels. As soon as you enter our hotel in Serrano, you will have the feeling that the most magical things can happen here.In the rooms there is an atmosphere that invites you to relax with such suggestive temptations as the pillow menu whilie lovers of good food have the most delicious excuses in the FloraFina Restaurant. So exclusive, that we are the only hotel in all of Calle Serrano. And so healthy , that you can enjoy a buffet breakfast for the most refined palate.

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ICON Embassy

Discover your boutique and exclusive hotel in Madrid

The only hotel on Serrano Street · Exclusivity in a feminine atmosphere · Personalized attention · Pets allowed · FloraFina Restaurant · Eventier · Charm and sophistication

Why is ICON Embassy in Madrid special?

Nestled in a delicately feminine atmosphere, ICON Embassy stands proudly in the heart of Madrid's Golden Mile, boasting the privilege of being the only hotel on the exclusive Serrano Street. Here, at ICON Embassy, you will immerse yourself in a boutique hotel that preserves its original beam-adorned walls and authentic wooden floors and mezzanines. This stylish hotel embodies exclusivity through a captivating design and personalized services that will captivate you from the moment you step through its doors. Explore the beauty of its spaces bathed in natural light; unwind in the lively Cocktail Room with its selective ambiance, enjoy elegant suites, some with terraces; and indulge in the healthy breakfasts at the lovely FloraFina restaurant, a gastronomic space with glass ceilings that literally invites you to have breakfast beneath the Madrid sky. Located alongside Madrid's finest shops, ICON Embassy exudes sophistication and charm in every corner. Our team of professionals awaits to share with you a few days of pleasure and relaxation, providing personalized attention for all your needs.

What are the main places of interest located around the Hotel ICON Embassy?

You're in the Salamanca district, the prime area for shopping and dining in Madrid. ICON Embassy is your hotel on Calle Serrano, renowned for its association with luxury shops, museums, high-end jewellers, and fine dining restaurants. Furthermore, our boutique hotel is strategically located near the renowned streets where you can immerse yourself in luxury, such as the well-known Ayala, Claudio Coelho, Hermosilla, Velázquez, and Ortega y Gasset streets. We are also just a stone's throw away from Paseo de la Castellana, Puerta de Alcalá, Plaza Colón, and El Retiro Park, where you can enjoy a moment of relaxation in the heart of Madrid. At ICON Embassy, you have access to a delightful culinary variety with restaurants like StreetXo, The Captain, Amazónico, Tepic, Ten Con Ten, and Ultramarinos Quintín, as well as access to the top boutique stores, including Simorra, Dior, Saint Laurent, Louis Vuitton, Hermes, Balenciaga, and Pronovias. And if you're seeking a special recommendation, be sure to visit Casa Dani, located in the Mercado de la Paz. They say they serve the finest tortillas in Madrid. But hush, it's a secret!

What are the most prominent services at ICON Embassy?

ICON Embassy offers an extensive range of services and facilities designed for you to enjoy an exclusive stay in the distinguished Salamanca district of Madrid. If you're seeking inspiration, why not start your day with breakfast beneath the impressive glass ceilings of FloraFina, our healthy restaurant? In our rooms and suites, you'll immerse yourself in an atmosphere that beckons relaxation, with temptations as enticing as a pillow menu. Alternatively, you can arrange an informal meeting with your clients in the welcoming bar and meeting rooms, thanks to our exclusive Eventier service. After a day of shopping, unwind on the comfortable sofas in the elegant lobby, or, if you prefer, retire to your designer room with views of the iconic Serrano Street. Our staff is always at your disposal to ensure you receive personalised attention at all times. Inquire about our complimentary bicycles and MiFi service. To extend your stay, we offer late check-out on Sundays and Mondays until 3:00 pm. At ICON Embassy, attention to detail and quality service are our top priorities.

What pet friendly services does the ICON Embassy offer for travelers with pets?

ICON Embassy is a pet-friendly hotel in Madrid, welcoming pets like yours. We provide a comfortable bed, a bowl, and high-quality food for your furry companion. Our location on Serrano Street makes it an ideal spot for cat and dog owners. From our pet-friendly hotel, you can easily access Retiro Park, just 900 meters away, to explore places together, such as the Fisherman's Cottage, Statue Walk, Spain Gate, Crystal Palace, Retiro Waterfall, and the Grand Pond, among other points of interest. Additionally, you can enjoy strolls with your furry friend in the nearby streets of Lagasca, Goya, Velázquez, and Serrano. In the Salamanca neighbourhood, you'll find various pet-friendly establishments, such as El Perro y la Galleta Restaurant (1 Claudio Coello Street), Los Gallos Tavern (6 Puigcerdà Street, next to the hotel), Fellina Restaurant (21 Caracas Street), and Hermosilla Veterinary Clinic (81 Hermosilla Street). It's important to note that there are no additional costs for hosting dogs and cats at ICON Embassy when you make your reservation through our official website. However, if you prefer to book through another website, there is a charge of €25 per stay for your pet.

What dining options does ICON Embassy offer?

The FloraFina restaurant at ICON Embassy offers you a truly delightful culinary experience around healthy dining. In its inner courtyard, this restaurant becomes the perfect spot to rejuvenate after a day of shopping in the Salamanca district. Abundant greenery and ample natural light streaming through its large windows transform it into an oasis of tranquillity amidst the hustle and bustle of the Spanish capital, a sanctuary of calm that allows you to savour a serene meal within an incomparable atmosphere. With a minimalist decor featuring warm and neutral tones, FloraFina epitomises healthy delights, with a menu that includes toasts, salads, sandwiches, and homemade desserts available during an extensive lunch and dinner schedule. Furthermore, breakfast is an irresistible choice in a buffet style, featuring gluten-free options, vegan choices upon request, made-to-order eggs and omelettes, and freshly toasted bread. If you prefer, room service is also at your disposal. At FloraFina, well-being and gourmet excellence blend seamlessly.

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More than a hotel


Our rooms

Superior Double Room

ICON Embassy

Quadruple Room

ICON Embassy

Triple Room

ICON Embassy

Double Room

ICON Embassy

Deluxe Room with Terrace

ICON Embassy

Single Room

ICON Embassy

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  • Trasnfer

  • Bar

  • Elevator

  • Internet

  • Room service

  • Restaurant

  • 24-Hour front desk

  • Bicycle rental

  • All Public and Private spaces are non-smoking

  • Parking

  • Ticket service

  • Internet WIFI Area

  • Private event room

    Celebrate good times with us

  • Dry cleaning

  • Tourist information

  • Piped music

    In shared areas

  • Buffet breakfast

    Start the day right

  • Cot

    Without extra charge

  • Family

    Ideal for family trips

  • Pay with your card

    Mastercard and Visa

  • Rooms/Facilities for Disabled Guests

  • Meeting Room

  • Luggage storage

  • Welcome pets

    Free of charge if you book in our web

Some services have an extra charge

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Loyalty program

The Tripster Club

Join our loyalty program and enjoy special benefits, offers, and much more just for being a member. Just for joining the Tripster club you will get up to 15% discount.

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